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Other opportunities·tracked since 31 Oct 2026·evidence from 18 Mar 2021·latest post 29 Oct 2026

1Password: Security & access: Too expensive and ridiculous price increase on premium tier

Users are abandoning password management software because recent price increases have made paid tiers too expensive relative to the value offered. Additionally, they are encountering unreliability issues on desktop and Android interfaces, while free built-in alternatives with strong privacy policies are readily available on operating systems like iOS and macOS.

8 different people have complained about this since 18 Mar 2021, most recently on 29 Oct 2026. 3 of them in the last 30 days.

  • user·6c10· App Store· 8d agooriginal ↗
    “1Password: Password Manager — Too annoying too expensive.”
  • user·f629· App Store· 19 Sept 2026original ↗
    “1Password: Password Manager — Too expensive and android and desktop interfaces are unreliable.”
  • user·6ea7· App Store· 18 Mar 2021original ↗
    “The membership is too expensive and the overall service is locked behind a pay wall.”
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8 people in 8 posts across 1 source · 3 in the last 30 days, 1 in the 30 before

Pain pointStable
People in the last 30 days
3
1 in the 30 days before · 8 in all
Posts per week, last 16 weeks · 3 in the past 4 · the last 2 weeks are still coming in

The pain

shares of 7 people

What goes wrong, and for whom

Who
8 people using 1Password: Password Manager, LastPass Password Manager and NordPass: Password Manager
What goes wrong
  • 1Password: Password Manager: Frequent and unexpected subscription price increases4 people · 57%
  • LastPass Password Manager: Paywall limits account to single device2 people · 29%
Since
18 Mar 2021 → 29 Oct 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
1Password: Password Manager, LastPass Password Manager and NordPass: Password Manager
Looking for something else
0% want an alternative · 0% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 8 complaints by 8 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

People are asking for

In their own words — asks pulled from the evidence, most-repeated first

  1. 2×

    “1Password: Password Manager — Too expensive.”

  2. “1Password: Password Manager — Too annoying too expensive.”

  3. “1Password: Password Manager — Too expensive and android and desktop interfaces are unreliable.”

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

8posts
  • Complaint225%
  • About price675%
18 Mar 20218 posts29 Oct 2026

Sources

8 signals · 1 sources

App Store8
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • user·6c10App StoreApp Store CA/Security & access·8d ago·Complaintsource ↗

    1Password: Password Manager — Too annoying too expensive Sorry but this used to be a good app. I bought it years ago (more than a decade), with a one off purchase, before the world became a subscription. Back then Apple passwords was limited to say the least. Now I have to pay an annual fee and yet now Apple passwords…

    FrustratedWould payToo expensive
  • user·f629App StoreApp Store US/Security & access·19 Sept 2026·About pricesource ↗

    1Password: Password Manager — Too expensive and android and desktop interfaces are unreliable I’ve used this for years but I’m done. The subscription keeps increasing (over $70 for my wife and I) but fundamental problems don’t get fixed. iOS app is the closest to working well but as an ecosystem it’s annoyingly…

    Too expensive
  • user·6ea7App StoreApp Store CA/Security & access·18 Mar 2021·About pricesource ↗

    …To the LastPass developers: I hope no one downloads your application. The membership is too expensive and the overall service is locked behind a pay wall. Your contributions are okay, and the features are so-so. I wouldn’t act so confident in your development, it is seriously uncompetitive. Just letting you know.…

    Too expensive
  • user·d293App StoreApp Store CA/Security & access·09 Apr 2021·About pricesource ↗

    LastPass Password Manager — Too expensive Free tier is almost useless now, premium tier is way too expensive for what it offers. Its double or triple the price of other password managers, not worth it anymore

    Too expensiveWants a free option
  • user·8c82App StoreApp Store GB/Security & access·8d ago·About pricesource ↗

    1Password: Password Manager — Too expensive Been with 1Password for years but at this price, they have to be kidding. All family members are moving away rather than pay a ridiculous annual price

    Too expensive
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2

Market and score

Products already there, how the score moved, and what it is made of

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score unchanged at 56.2 · 05 Nov 2026, 17:00 → 18:15 UTC

Score attributionSign in — it's free
How the score was measured
37 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected8 → 29
Distinct communities3 → 34
Distinct sources1 → 35
Adjacent categories1 → 32
Regions / languages1 → 28
Monetization
Stated willingness to pay63.9 → 64
Existing paid products0 → 0
Pricing complaints66.7 → 67
Business context100 → 100
Momentum
Period-over-period growth200 → 100
Latest period growth-100 → 2
Sustained trend4.1 → 50
Acceleration2 → 53
Competition
Existing products0 → 0
New entrants (90d)0 → 0
Funded players0 → 0
Pain
Complaint intensity68.1 → 68
Complaint frequency100 → 100
Negative sentiment-55.6 → 56
Willingness to switch0 → 0
Willingness to pay63.9 → 64
Urgency15.1 → 15
Repeat complaints0 → 0
Evidence
Evidence volume8 → 27
Source diversity1 → 35
Extraction confidence44.4 → 44
Source credibility72 → 72
Duplicate rate0 → 100
Freshness7.5 → 70
Cluster cohesion100 → 100
Demand
Mention volume3 → 19
Explicit requests0 → 0
Distinct people3 → 21
Questions asked0 → 0
Alternative searches0 → 0
Feature requests0 → 0
Discussion growth200 → 100

Questions about this idea

Is Security & access: Too expensive and ridiculous price increase on premium tier a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
8 different people described it independently, in 8 mentions, the earliest from 18 Mar 2021 and the most recent from 29 Oct 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Status: steady — no change the counts can show. 3 people raised it in the last 30 days and 1 in the 30 days before; the status compares its share of everything collected from the same source, so collecting more or less cannot create a trend.

Adjacent opportunities

Nearest neighbours by embedding similarity

Have you run into this?

Written by readers, except comments marked Team, which are ours. Not part of the evidence above and not counted in any score.

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