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Other opportunities·tracked since 28 Sept 2026·evidence from 12 Nov 2024·scored 39m ago

Security & access: Confusing onboarding and hard to use

Users find the onboarding and usability of the security and access products to be confusing and overly complicated. This confusion leads to frustration and dissatisfaction, as many struggle to navigate the features and processes effectively.

9 different people have complained about this since 12 Nov 2024, most recently on 12 Sept 2026.

  • user·a9fe· App Store· 19d agooriginal ↗
    “Using this product is very confusing, compared with version 7.”
  • user·5f0a· App Store· 04 Jun 2026original ↗
    “This app makes no sense…it’s confusing and doesn’t give me the correct code on time … I don’t see the point and it’s a waste of time.”
  • user·dde6· App Store· 12 Nov 2024original ↗
    “Rubbish Subscribed, found it to be confusing.”
See every post behind this page ↓Hit this yourself? Say what you use instead →

9 people in 9 posts across 1 source · demand low, pain low, competition moderate

Pain pointRising⚠️ CrowdedEvidence: low
Index score
38.3
ahead of 79% of the rest of this market
0.0%signals / 7d
Posts per week, last 16 weeks · 2 in the past 4
Demand
18.6low
Momentum
62.3moderate
Pain
34.1low
Competition
44.6moderate
lower is better
Monetization
0.0low
Market size
27.8low
Evidence
47.7moderate

The pain

shares of 9 quoted posts

What goes wrong, and for whom

Who
9 people using 1Password: Password Manager, Microsoft Authenticator, NordPass: Password Manager and LastPass Password Manager
What goes wrong
  • Wastes time11% of posts
How bad
100% of posts are complaints · pain score low (34/100)
Since
12 Nov 2024 → 12 Sept 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
1Password: Password Manager, Microsoft Authenticator, NordPass: Password Manager and LastPass Password Manager
Looking for something else
0% want an alternative · 0% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 9 complaints by 9 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

9posts
  • Complaint9100%
12 Nov 20249 posts12 Sept 2026

Sources

9 signals · 1 sources

App Store9
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • user·a9feApp StoreApp Store US/Security & access·19d ago·Complaintsource ↗

    …lopers failed to retain the granular features available in version 7. Using this product is very confusing, compared with version 7. Unfortunately, AgileBits has announced that starting in early 2027, 1Password 7 will no longer sync changes for membership accounts. BAD DECISION!!

  • user·5f0aApp StoreApp Store US/Security & access·04 Jun 2026·Complaintsource ↗

    Microsoft Authenticator — Pointless This app makes no sense…it’s confusing and doesn’t give me the correct code on time … I don’t see the point and it’s a waste of time.

    Wastes time
  • user·dde6App StoreApp Store AU/Security & access·12 Nov 2024·Complaintsource ↗

    Microsoft Authenticator — 3 day free trial — Rubbish Subscribed, found it to be confusing. Cancelled it same day. No refund yet and it says it is still active to one year from purchase. So what happened to free 3 day trial ?

  • user·7d8cApp StoreApp Store AU/Security & access·07 Feb 2025·Complaintsource ↗

    LastPass Password Manager — Confusing — Setup very confusing- Authenticator gives a pathway in Lastpass Vault to activate MFA to enable cloud backup, but that pathway is not offered anywhere within the Lastpass app settings

  • user·638aApp StoreApp Store AU/Security & access·20 Jul 2025·Complaintsource ↗

    NordPass: Password Manager — Hard to use and refund a joke Despite sending multiple messages about a refund as notepads did not work on the iOS system on my phone- nothing back. Stuck with a cumbersome app I suppose!

4 more evidence rowsSign in — it's free

Problem clusters

Distinct problems aggregated into this opportunity

Too damn confusing 🫤
1 mention · 1 person
Sometimes saves new passwords, keeps the old ones making it confusing
1 mention · 1 person
NordPass: Password Manager — Hard to use and refund a joke.
1 mention · 1 person
This app makes no sense…it’s confusing and doesn’t give me the correct code on time … I d…
1 mention · 1 person
1Password: Password Manager — Can’t upgrade too confusing to download the 8 version.
1 mention · 1 person
LastPass Password Manager — Confusing.
1 mention · 1 person
Show 3 more ↓
Using this product is very confusing, compared with version 7.
1 mention · 1 person
Terrible process, too many steps, defective, hard to use
1 mention · 1 person
Rubbish Subscribed, found it to be confusing.
1 mention · 1 person
2

Market and score

Products already there, how the score moved, and what it is made of

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score unchanged at 38.3 · 01 Oct 2026, 01:00 → 02:15 UTC

Score attributionSign in — it's free
How the score was measured
39 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected9 → 31
Distinct communities1 → 17
Distinct sources1 → 35
Adjacent categories1 → 32
Regions / languages1 → 28
Competition
Existing products5 → 50
New entrants (90d)0 → 0
Funded players2 → 45
Market maturity10.5 → 86
Incumbent activity59.9 → 60
Momentum
Period-over-period growth200 → 100
Latest period growth0 → 43
Sustained trend3.4 → 49
Acceleration-15.8 → 31
Monetization
Stated willingness to pay0 → 0
Existing paid products0 → 0
Pricing complaints0 → 0
Business context0 → 0
Pain
Complaint intensity26.7 → 27
Complaint frequency100 → 100
Negative sentiment-66.7 → 67
Willingness to switch0 → 0
Willingness to pay0 → 0
Urgency0 → 0
Repeat complaints0 → 0
Demand
Mention volume3 → 19
Explicit requests0 → 0
Distinct people3 → 21
Questions asked0 → 0
Alternative searches0 → 0
Feature requests0 → 0
Discussion growth200 → 100
Evidence
Evidence volume9 → 28
Source diversity1 → 35
Source credibility72 → 72
Extraction confidence20 → 20
Duplicate rate0 → 100
Freshness18.5 → 41
Cluster cohesion100 → 100

Questions about this idea

Is Security & access: Confusing onboarding and hard to use a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
9 different people described it independently, in 9 mentions, the earliest from 12 Nov 2024 and the most recent from 12 Sept 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Current status: rising — mentioned more often than before. Momentum is 62/100, measured as how often it is mentioned recently compared with before.

Adjacent opportunities

Nearest neighbours by embedding similarity

Have you run into this?

Written by readers. Not part of the evidence above and not counted in any score.

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