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Other opportunities·tracked since 23 Sept 2026·evidence from 31 Jul 2025·scored 10m ago

Security & access: Frustrating login and authentication experiences

Users are experiencing significant frustration and dissatisfaction with the Microsoft Authenticator app due to its poor functionality and user experience. Many report being unable to access their accounts after restoring from a backup, leading to a frustrating cycle of login issues.

48 people in 48 posts across 1 source · demand moderate, pain moderate, competition moderate

Pain pointRising⚠️ CrowdedEvidence: medium
Index score
47.3
ahead of 97% of the rest of this market
27.3%signals / 7d
Demand
48.8moderate
Momentum
68.5high
Pain
43.5moderate
Competition
48.4moderate
lower is better
Monetization
19.8low
Market size
35.4low
Evidence
58.3moderate

The pain

shares of 48 quoted posts

What goes wrong, and for whom

Who
48 people using Microsoft Authenticator and LastPass Password Manager
What goes wrong
  • Doesn't work4% of posts
  • Missing feature2% of posts
How bad
96% of posts are complaints · pain score moderate (44/100)
Since
31 Jul 2025 → 20 Sept 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
Microsoft Authenticator and LastPass Password Manager
Looking for something else
2% want an alternative · 2% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 40 complaints by 48 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

People are asking for

In their own words — asks pulled from the evidence, most-repeated first

  1. Migrating from one phone to another phone is one of the more challenging things to begin with, and Microsoft authenticator makes it that much more challenging

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

48posts
  • Complaint4696%
  • Looking for an alternative12%
  • Request12%
12 Jul 202548 posts20 Sept 2026

Sources

48 signals · 1 sources

App Store (English storefronts)48
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • App Store (English storefronts)App Store US/Security & access·15d ago·Complaintsource ↗

    Microsoft Authenticator — Difficult and frustrating to use My school requires Microsoft Authenticator to log in, but the verification process is unnecessarily complicated. Even though I always use the same phone and the same device, I still get asked to verify again after only a few days, and sometimes it takes a long…

    Frustrated
  • App Store (English storefronts)App Store US/Security & access·11d ago·Complaintsource ↗

    Microsoft Authenticator — worst app ever i hate that my school switched to this dumb app. if you get a new phone your screwed, good luck getting back into your accounts!!! for some reason this stupid app doesn’t acknowledge when you switch to a new phone and doesn’t send the code to the new phone but your old one that…

    Strong complaint
  • App Store (English storefronts)App Store US/Security & access·3d ago·Complaintsource ↗

    …g passcodes, websites on PC and mobile not loading or glitching, etc. I am done with the lack of support and maintenance the microsoft suite needs to operate smoothly.

    Missing feature
  • App Store (English storefronts)App Store US/Security & access·7d ago·Complaintsource ↗

    Microsoft Authenticator — Words can’t even describe how much I despise this. Probably the single most useless app to exist. The amount of times I’ve been stuck in a loop and have had to call tech support is ridiculous. Takes multiple tries and has randomly denied me access to my accounts numerous times. I truly, truly…

    Strong complaint
  • App Store (English storefronts)App Store US/Security & access·01 Jun 2026·Complaintsource ↗

    Microsoft Authenticator — awful. this app is terrible to use. i’m given a 2 digit code with no where to put it. this is so frustrating and microsoft gives zero helpful feedback. wish my college didn’t use this.

    Strong complaintFrustrated
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Problem clusters

Distinct problems aggregated into this opportunity

Microsoft Authenticator — The worst authentication app ever.
11 mentions · 11 people
this app is actually terrible it’s problems after problems and if i didn’t have to use it…
5 mentions · 5 people
Microsoft Authenticator — Words can’t even describe how much I despise this..
2 mentions · 2 people
Microsoft Authenticator — Terrible Software Engineering.
1 mention · 1 person
Microsoft Authenticator — Frustrating feedback loop.
1 mention · 1 person
Microsoft Authenticator — Super complicated to use.
1 mention · 1 person
Show 24 more
Microsoft Authenticator — Garbage App.
1 mention · 1 person
Microsoft Authenticator — Terrible app and should not exist..
1 mention · 1 person
Microsoft Authenticator — Very frustrating.
1 mention · 1 person
Microsoft Authenticator — complicated and inept.
1 mention · 1 person
LastPass Password Manager — Buggy, clunky.
1 mention · 1 person
Microsoft Authenticator — Worst Ever.
1 mention · 1 person
Terrible 15 times cant get into authenticator
1 mention · 1 person
Migrating from one phone to another phone is one of the more challenging things to begin…
1 mention · 1 person
Microsoft Authenticator — Horrible Implementation.
1 mention · 1 person
I HATE this Authenticator app!!!!!!!!!!
1 mention · 1 person
LastPass Password Manager — Image Upload Broken and No support available.
1 mention · 1 person
Microsoft Authenticator — Difficult and frustrating to use.
1 mention · 1 person
LastPass Password Manager — Wonderful some ways, annoying in others.
1 mention · 1 person
Microsoft Authenticator — Does not work.
1 mention · 1 person
Microsoft Authenticator — Worst Authenticator.
1 mention · 1 person
Microsoft Authenticator — Many IT Experts Agree: Terrible Experience.
1 mention · 1 person
LastPass Password Manager — Worst ability to contact support, always getting locked out.
1 mention · 1 person
LastPass Password Manager — Horrible Support.
1 mention · 1 person
Microsoft Authenticator — Terrible when locked out.
1 mention · 1 person
Microsoft Authenticator — Terrible app.
1 mention · 1 person
Microsoft Authenticator — So Annoying!!.
1 mention · 1 person
LastPass Password Manager — Frustrating and not reliable.
1 mention · 1 person
Service forces rules for a master password and then fails to require it except periodical…
1 mention · 1 person
LastPass Password Manager — The worst app I have ever used in my life.
1 mention · 1 person

3 smaller clusters are counted in the totals above but not listed.

2

Market and score

Products already there, how the score moved, and what it is made of

Existing solutions

Products people named in the evidence · high competition does not automatically mean a bad market

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score unchanged at 47.3 · 23 Sept 2026, 20:00 → 21:36 UTC

Score attributionSign in — it's free
How the score was measured
38 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected48 52
Distinct communities1 17
Distinct sources1 35
Adjacent categories1 32
Regions / languages1 28
Competition
Existing products10 66
New entrants (90d)4 60
Funded players0 0
Market maturity3.3 36
Monetization
Stated willingness to pay8.8 9
Existing paid products10 66
Pricing complaints0 0
Business context3.8 4
Momentum
Period-over-period growth100 95
Latest period growth-27.3 22
Sustained trend23.6 80
Acceleration37.5 87
Pain
Complaint intensity50.2 50
Negative sentiment-74.5 75
Complaint frequency96.2 96
Willingness to switch3.8 4
Urgency7 7
Willingness to pay8.8 9
Repeat complaints0 0
Demand
Mention volume26 44
Explicit requests10 45
Distinct people26 50
Alternative searches1 14
Questions asked0 0
Feature requests1 12
Discussion growth1.2k 100
Evidence
Evidence volume48 48
Source diversity1 35
Extraction confidence32.3 32
Source credibility72 72
Duplicate rate0 100
Freshness3.0 87
Cluster cohesion99.7 100

Questions about this idea

Is Security & access: Frustrating login and authentication experiences a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
48 different people described it independently, in 48 mentions, the earliest from 31 Jul 2025 and the most recent from 20 Sept 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Current status: rising — mentioned more often than before. Momentum is 69/100, measured as how often it is mentioned recently compared with before.

Adjacent opportunities

Nearest neighbours by embedding similarity

Discussion

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