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Other opportunities·tracked since 23 Sept 2026·evidence from 12 Feb 2016·latest post 31 Oct 2026

Security & access: Frustrating login and authentication experiences

Users are experiencing significant frustration and dissatisfaction with the Microsoft Authenticator app due to its poor functionality and user experience. Many report being unable to access their accounts after restoring from a backup, leading to a frustrating cycle of login issues.

492 different people have complained about this since 12 Feb 2016, most recently on 31 Oct 2026. 51 of them in the last 30 days.

  • user·159f· App Store· 10 Dec 2025original ↗
    “Microsoft Authenticator — Microsoft Authenticator is infuriating trash in 2025.”
  • user·bc26· App Store· 27 Sept 2026original ↗
    “Microsoft Authenticator — MICROSOFT SIGN IN IS HORRIBLE.”
  • user·6682· App Store· 27 Nov 2025original ↗
    “this app is absolutely terrible, i'm trying to log into my microsoft account and i've been asked to download the authenticator app, on opening the app, i've been asked to authenticate the login on the authenticator app.”
See every post behind this page ↓Hit this yourself? Say what you use instead →

492 people in 491 posts across 2 sources · 51 in the last 30 days, 70 in the 30 before

Pain pointStable
People in the last 30 days
51
70 in the 30 days before · 492 in all
Posts per week, last 16 weeks · 13 in the past 4 · the last 2 weeks are still coming in

The pain

shares of 491 people

What goes wrong, and for whom

Who
492 people using Microsoft Authenticator, LastPass Password Manager, 1Password: Password Manager and NordPass: Password Manager
What goes wrong
  • Microsoft Authenticator: App requires verification code from itself to sign in78 people · 16%
  • Microsoft Authenticator: Accounts and codes fail to transfer when changing phones44 people · 9%
  • Microsoft Authenticator: Verification codes or push notifications do not appear33 people · 7%
  • LastPass Password Manager: No human customer support available28 people · 6%
Since
12 Feb 2016 → 31 Oct 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
Microsoft Authenticator, LastPass Password Manager, 1Password: Password Manager and NordPass: Password Manager
Looking for something else
2% want an alternative · 7% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 40 complaints by 307 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

People are asking for

In their own words — asks pulled from the evidence, most-repeated first

  1. “14 day to manually enter password, always happens when I’m in public… would be nice if it popped up at home the day before allow renaming of attached files, super annoying on iOS when you select/take…”

  2. “1Password: Password Manager — HEY I PAY FOR THIS APP PLEASE FIX.”

  3. “I burned through five of them, because even after ticking “5trust this device" to “on" or "yes", I still can't log in with the new passwords.”

  4. “I used this app cuz it was required by my school, now when I deleted the access to my school account I can’t log in, because I need a code from the air!!!!”

  5. “Microsoft Authenticator — Near impossible to switch from Android to IPhone.”

  6. “Microsoft Authenticator — Work switched from duo, wish I could go back.”

  7. “Migrating from one phone to another phone is one of the more challenging things to begin with, and Microsoft authenticator makes it that much more challenging”

  8. “time for a new password manager - this app keeps getting worse and worse as I pay more and more.”

  9. “You can't get there from here You are required to sign-in with your passkey to access this resource, but this app doesn't support it.”

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

307posts
  • Complaint27489%
  • Looking for an alternative72%
  • Request237%
  • About price31%
12 Feb 2016307 posts31 Oct 2026

Sources

491 signals · 2 sources

App Store297
Google Play10
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • user·159fApp StoreApp Store GB/Security & access·10 Dec 2025·Looking for an alternativesource ↗

    Microsoft Authenticator — Microsoft Authenticator is infuriating trash in 2025 The single most brain-dead “feature” that makes me want to throw my phone: You get a push notification to approve a login → you tap it → instant red banner: “Something went wrong. Try again.” Every. Single. Time. So now the workflow…

    FrustratedManual work
  • user·bc26App StoreApp Store US/Security & access·27 Sept 2026·Complaintsource ↗

    Microsoft Authenticator — MICROSOFT SIGN IN IS HORRIBLE The Microsoft sign-in process is horrible. I spent way too much time going in circles between Microsoft Authenticator, verification codes, password resets, and different sign-in methods. It kept asking me to verify my identity in different ways, sometimes sending…

    Strong complaintFrustrated
  • user·6682App StoreApp Store GB/Security & access·27 Nov 2025·Complaintsource ↗

    Microsoft Authenticator — doesn't work this app is absolutely terrible, i'm trying to log into my microsoft account and i've been asked to download the authenticator app, on opening the app, i've been asked to authenticate the login on the authenticator app. i can't do that cause i can't log into the authenticator app…

    Strong complaintDoesn't work
  • user·df8eGoogle PlayGoogle Play US/Security & access·27 Feb 2026·Complaintsource ↗

    Microsoft Authenticator Switching phones and trying to set up Microsoft Authenticator again was a nightmare. While adding two-step verification on my new device, it asks for an authenticator code — from the app I’m still trying to set up. That makes no sense. If your old phone is broken, lost, or wiped, you can easily…

    Strong complaintFrustrated
  • user·0afbApp StoreApp Store AU/Security & access·27 Feb 2025·Complaintsource ↗

    …password. But it’s just not tenable on my mobile, it’s way too long. The workaround is a short (insecure) master password, which defeats the purpose of a password manager. Please remove this “feature”.

    FrustratedUsing a workaround
25 more evidence rowsSign in — it's free
2

Market and score

Products already there, how the score moved, and what it is made of

Existing solutions

Products people named in the evidence · high competition does not automatically mean a bad market

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score unchanged at 45.9 · 08 Nov 2026, 08:00 → 09:15 UTC

Score attributionSign in — it's free
How the score was measured
38 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected492 → 82
Distinct communities3 → 34
Distinct sources1 → 35
Adjacent categories2 → 51
Regions / languages1 → 28
Competition
Existing products10 → 66
New entrants (90d)2 → 41
Funded players0 → 0
Market maturity3.4 → 37
Monetization
Stated willingness to pay4.5 → 5
Existing paid products10 → 66
Pricing complaints0 → 0
Business context2 → 2
Momentum
Period-over-period growth44.1 → 74
Latest period growth-100 → 2
Sustained trend2.3 → 47
Acceleration-76.5 → 2
Pain
Complaint intensity40.1 → 40
Negative sentiment-74.5 → 75
Complaint frequency92.2 → 92
Willingness to switch0 → 0
Urgency4.3 → 4
Willingness to pay4.5 → 5
Repeat complaints0 → 0
Demand
Mention volume51 → 53
Explicit requests11 → 47
Distinct people51 → 59
Alternative searches0 → 0
Questions asked1 → 11
Feature requests1 → 12
Discussion growth-27.1 → 13
Evidence
Evidence volume491 → 76
Source diversity2 → 55
Extraction confidence27.4 → 27
Source credibility72 → 72
Duplicate rate0.2 → 100
Freshness7.7 → 69
Cluster cohesion99.9 → 100

Questions about this idea

Is Security & access: Frustrating login and authentication experiences a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
492 different people described it independently, in 491 mentions, the earliest from 12 Feb 2016 and the most recent from 31 Oct 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Status: steady — no change the counts can show. 51 people raised it in the last 30 days and 70 in the 30 days before; the status compares its share of everything collected from the same source, so collecting more or less cannot create a trend.

Adjacent opportunities

Nearest neighbours by embedding similarity

Have you run into this?

Written by readers, except comments marked Team, which are ours. Not part of the evidence above and not counted in any score.

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  • Opportunity MarketTeam

    Microsoft Authenticator seems to create a frustrating loop when setting up two-step verification on a new phone, especially if your old one is lost or broken. We've heard from 253 people about this issue. Does it happen at the point of entering the authenticator code, or is there another step where it goes wrong for you?