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Other opportunities·tracked since 23 Sept 2026·evidence from 11 Feb 2026·scored 32m ago

Accounting & invoicing: Too expensive pricing and plans for invoicing apps

Many users find the pricing of invoicing apps to be excessively high, especially when their invoicing needs are minimal. This has led to dissatisfaction and a consideration of switching to alternative solutions due to repeated price increases and limited features.

5 people in 5 posts across 1 source · demand low, pain low, competition low

Pain pointRisingEvidence: low
Index score
34.9
ahead of 74% of the rest of this market
100.0%signals / 7d
Demand
2.4low
Momentum
61.3moderate
Pain
12.1low
Competition
36.6low
lower is better
Monetization
19.6low
Market size
25.4low
Evidence
54.8moderate

The pain

shares of 5 quoted posts

What goes wrong, and for whom

Who
5 people using Invoice Maker ▸ Invoice Simple and Invoice2go: Easy Invoice Maker
What goes wrong
  • Too expensive60% of posts
  • Missing feature20% of posts
How bad
0% of posts are complaints · pain score low (12/100)
Since
11 Feb 2026 → 19 Sept 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
Invoice Maker ▸ Invoice Simple and Invoice2go: Easy Invoice Maker
Looking for something else
20% want an alternative · 40% ask the provider for a feature
What the numbers say
20% are looking for an alternative — if there is an opening, it is with them.
Build a prototype from thisA landing page written from these 5 complaints by 5 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

People are asking for

In their own words — asks pulled from the evidence, most-repeated first

  1. Invoice Maker ▸ Invoice Simple — Too expensive.

  2. It’s unfortunate because I was very satisfied with the app, but between the significant price increase and the lack of direct access to payment receipts, I’ve decided it’s time to look elsewhere.

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

5posts
  • Looking for an alternative120%
  • Request240%
  • About price240%
11 Feb 20265 posts19 Sept 2026

Sources

5 signals · 1 sources

App Store (English storefronts)5
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • App Store (English storefronts)App Store US/Accounting & invoicing·19 Feb 2026·Requestsource ↗

    …e this app I used this app for years….. till the price got too high. I only send maybe 5-10 invoices a month and paying up to $150 year makes the invoice too expensive to make it worth the cost. I wish they had kept it simple when I first used it and it cost $50 or less a year. This is really ment for large business…

    Wishes it existedToo expensive
  • App Store (English storefronts)App Store US/Accounting & invoicing·14 Jul 2026·About pricesource ↗

    Invoice Maker ▸ Invoice Simple — Too expensive First of all, let me say the app is works great and I love using it for my invoices, but they keep raising the price. I was just sending out an invoice right now and I'm already on the $6.99 a month plan which only allows me 3 invoices per month which is pretty bad. But…

    Too expensive
  • App Store (English storefronts)App Store US/Accounting & invoicing·4d ago·Requestsource ↗

    …ss to receipts for payments should be a basic part of their business. It’s unfortunate because I was very satisfied with the app, but between the significant price increase and the lack of direct access to payment receipts, I’ve decided it’s time to look elsewhere.

    Missing feature
  • App Store (English storefronts)App Store US/Accounting & invoicing·11 Feb 2026·Looking for an alternativesource ↗

    …ard time reconciling the 12.5% increase in my subscription this year. This is not the first price increase either and I may be looking for a new invoicing app before it renews next month. And these guys have the nerve to solicit a 5 Star review.

    Looking for a tool
  • App Store (English storefronts)App Store US/Accounting & invoicing·20 Mar 2026·About pricesource ↗

    Invoice Maker ▸ Invoice Simple — Entirely too expensive I’m not paying your increased price. That’s an additional $132 a year. No thanks.

    Too expensive

Problem clusters

Distinct problems aggregated into this opportunity

Invoice Maker ▸ Invoice Simple — Entirely too expensive.
1 mention · 1 person
I only send maybe 5-10 invoices a month and paying up to $150 year makes the invoice too…
1 mention · 1 person
Invoice Maker ▸ Invoice Simple — Too expensive.
1 mention · 1 person
This is not the first price increase either and I may be looking for a new invoicing app…
1 mention · 1 person
It’s unfortunate because I was very satisfied with the app, but between the significant p…
1 mention · 1 person
2

Market and score

Products already there, how the score moved, and what it is made of

Existing solutions

Products people named in the evidence · high competition does not automatically mean a bad market

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score unchanged at 34.9 · 23 Sept 2026, 20:00 → 21:15 UTC

Score attributionSign in — it's free
How the score was measured
37 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected5 24
Distinct communities1 17
Distinct sources1 35
Regions / languages1 28
Adjacent categories1 32
Competition
Existing products5 50
New entrants (90d)3 52
Funded players0 0
Market maturity0.7 19
Monetization
Stated willingness to pay20 20
Existing paid products5 50
Pricing complaints0 0
Business context0 0
Momentum
Period-over-period growth0 40
Latest period growth100 96
Sustained trend0.5 44
Acceleration15.8 69
Pain
Complaint intensity36 36
Negative sentiment50 0
Complaint frequency0 0
Willingness to switch0 0
Urgency0 0
Willingness to pay20 20
Repeat complaints0 0
Demand
Mention volume1 9
Explicit requests1 13
Distinct people1 10
Alternative searches0 0
Questions asked0 0
Feature requests1 12
Evidence
Evidence volume5 22
Source diversity1 35
Extraction confidence54.3 54
Source credibility72 72
Duplicate rate0 100
Freshness4.0 83
Cluster cohesion100 100

Questions about this idea

Is Accounting & invoicing: Too expensive pricing and plans for invoicing apps a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
5 different people described it independently, in 5 mentions, the earliest from 11 Feb 2026 and the most recent from 19 Sept 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Current status: rising — mentioned more often than before. Momentum is 61/100, measured as how often it is mentioned recently compared with before.

Adjacent opportunities

Nearest neighbours by embedding similarity

Discussion

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