Accounting & invoicing: Too expensive pricing and plans for invoicing apps
Many users find the pricing of invoicing apps to be excessively high, especially when their invoicing needs are minimal. This has led to dissatisfaction and a consideration of switching to alternative solutions due to repeated price increases and limited features.
23 different people have complained about this since 07 Oct 2018, most recently on 30 Oct 2026. 1 of them in the last 30 days.
- “Invoice2go: Easy Invoice Maker — Good app, but way too expensive.”
- “Invoice Maker ▸ Invoice Simple — Too expensive.”
- “It’s unfortunate because I was very satisfied with the app, but between the significant price increase and the lack of direct access to payment receipts, I’ve decided it’s time to look elsewhere.”
23 people in 23 posts across 1 source · 1 in the last 30 days, 3 in the 30 before
The pain
shares of 23 peopleWhat goes wrong, and for whom
- Who
- 23 people using Invoice2go: Easy Invoice Maker, Xero Accounting for business, Intuit QuickBooks for Business and Invoice Maker ▸ Invoice Simple
- What goes wrong
- Invoice2go: Easy Invoice Maker: Massive annual subscription price increases4 people · 17%
- Invoice Maker ▸ Invoice Simple: Frequent and aggressive price increases3 people · 13%
- Square Invoices: Invoice Maker: Transaction and processing fees are excessive3 people · 13%
- Invoice Maker & Estimate App: App blocked behind expensive subscription paywall2 people · 9%
- Since
- 07 Oct 2018 → 30 Oct 2026
Is this a startup idea?
Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.
- Complaints are about
- Invoice2go: Easy Invoice Maker, Xero Accounting for business, Intuit QuickBooks for Business and Invoice Maker ▸ Invoice Simple
- Looking for something else
- 4% want an alternative · 4% ask the provider for a feature
- What the numbers say
- Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
The pain — what people say
Their asks, who is writing, and the posts themselves
People are asking for
In their own words — asks pulled from the evidence, most-repeated first
“Intuit QuickBooks for Business — Too expensive.”
“Invoice Maker ▸ Invoice Simple — Too expensive.”
“It’s unfortunate because I was very satisfied with the app, but between the significant price increase and the lack of direct access to payment receipts, I’ve decided it’s time to look elsewhere.”
“Subscription too expensive”
“Too expensive though”
“Xero Accounting for business — Far too expensive.”
What people were doing
Every post behind this page, by what its author was doing — and when each one was written
- Complaint626%
- Looking for an alternative14%
- Request14%
- About price1565%
Sources
23 signals · 1 sources
Evidence
Raw public posts behind this opportunity — click through to the original. 2 posts were held back as off-topic; all 23 still count toward the score.
Invoice2go: Easy Invoice Maker — Good app, but way too expensive This app is well designed, and support staff are good, but it is ridiculously expensive now. It’s a shame. Companies that change pricing in this manner leave a bad taste in consumer’s mouths. They are lucky their social media team keep responding to…
Too expensiveInvoice Maker ▸ Invoice Simple — Too expensive First of all, let me say the app is works great and I love using it for my invoices, but they keep raising the price. I was just sending out an invoice right now and I'm already on the $6.99 a month plan which only allows me 3 invoices per month which is pretty bad. But…
Too expensive…ss to receipts for payments should be a basic part of their business. It’s unfortunate because I was very satisfied with the app, but between the significant price increase and the lack of direct access to payment receipts, I’ve decided it’s time to look elsewhere.
Missing featureIntuit QuickBooks for Business — Too expensive The amount of money that I am being charged for QuickBooks online is not worth it for me because I really don’t use QuickBooks that much In the market for other solutions to write out invoices
Too expensiveXero Accounting for business — Great but too expensive Fantastic app. Great for businesses and super easy to use but $35 a month to invoice my boss only for wages is excessive. I get it’s super convenient but the price really doesn’t justify the cost. That means I’m paying over $400 a year to do wage invoices
Too expensive
Market and score
Products already there, how the score moved, and what it is made of
Existing solutions
Products people named in the evidence · high competition does not automatically mean a bad market
- Freshbooksfound by web search
Opportunity history
Every score change is stored as a snapshot — click a sub-score to overlay it
Why did it move?
Score unchanged at 34.2 · 08 Nov 2026, 08:00 → 09:15 UTC
How the score was measured38 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100Show ↓Hide ↑
Questions about this idea
- Is Accounting & invoicing: Too expensive pricing and plans for invoicing apps a startup idea?
- Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
- How many people have this problem?
- 23 different people described it independently, in 23 mentions, the earliest from 07 Oct 2018 and the most recent from 30 Oct 2026. The quotes, with dates and links to the originals, are in the Evidence section.
- Is this problem getting worse?
- Status: steady — no change the counts can show. 1 people raised it in the last 30 days and 3 in the 30 days before; the status compares its share of everything collected from the same source, so collecting more or less cannot create a trend.
Adjacent opportunities
Nearest neighbours by embedding similarity
Have you run into this?
Written by readers, except comments marked Team, which are ours. Not part of the evidence above and not counted in any score.
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Invoice Simple's price hikes have left many small business users feeling it's no longer worth the cost, especially when sending just a few invoices each month. We've heard from 18 people who are considering switching due to these changes. At what point did the pricing become too much for you to handle, and did it coincide with a specific update or feature change?