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SaaS opportunities·tracked since 27 Sept 2026·evidence from 23 Aug 2014·latest post 06 Mar 2026

Hootsuite: Unusable Social Media Management App

The app is confusing, disorganized, and lacks essential features like scheduling posts, making it unusable for users. Additionally, frequent glitches and poor customer service further exacerbate the frustrations experienced by customers.

23 different people have complained about this since 23 Aug 2014, most recently on 06 Mar 2026.

No new posts for 252 days. This may have been fixed, or people stopped writing about it — the evidence below is from before 06 Mar 2026.

  • user·bf96· App Store· 19 Dec 2018original ↗
    “It’s confusing, lacks several features (setting schedules, re-sending failed posts are two HUGE ones), and disorganized.”
  • user·8742· App Store· 15 May 2020original ↗
    “Hootsuite is incredibly frustrating to use when trying to post between Instagram and Facebook for multiple accounts.”
  • user·019e· App Store· 23 Jun 2018original ↗
    “Hootsuite - Social Media Tools — Pretty useless and frustrating.”
See every post behind this page ↓Hit this yourself? Say what you use instead →

23 people in 23 posts across 2 sources · 0 in the last 30 days, 0 in the 30 before

Pain pointQuiet
People in the last 30 days
0
0 in the 30 days before · 23 in all

The pain

shares of 23 people

What goes wrong, and for whom

Who
23 people using Hootsuite - Social Media Tools
What goes wrong
  • Scheduled posts fail and get deleted13 people · 57%
  • Social media accounts constantly disconnect4 people · 17%
Every Hootsuite - Social Media Tools issue, with trends →
Since
23 Aug 2014 → 06 Mar 2026

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
Hootsuite - Social Media Tools
Looking for something else
0% want an alternative · 9% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 23 complaints by 23 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

23posts
  • Complaint2191%
  • Request29%
23 Aug 201423 posts06 Mar 2026

Sources

23 signals · 2 sources

App Store22
Google Play1
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original

  • user·bf96App StoreApp Store US/Social media scheduling·19 Dec 2018·Complaintsource ↗

    …ows all content (unlike buffer) is nice. But this app is so terrible. It’s confusing, lacks several features (setting schedules, re-sending failed posts are two HUGE ones), and disorganized. It glitches CONSTANTLY, and lacks so many essential features for managing posts. I wish this app was like buffer. I like the…

    Wishes it existedStrong complaintMissing feature
  • user·8742App StoreApp Store AU/Social media scheduling·15 May 2020·Complaintsource ↗

    Hootsuite - Social Media Tools — Lots of flaws Hootsuite is incredibly frustrating to use when trying to post between Instagram and Facebook for multiple accounts. I often end up doing it manually because it’s easier. I can’t trust that this app will even post photos the correct way up. Trying to tag other accounts is…

    FrustratedManual work
  • user·019eApp StoreApp Store AU/Social media scheduling·23 Jun 2018·Complaintsource ↗

    Hootsuite - Social Media Tools — Pretty useless and frustrating After signing up to use the app, I could not make any posts with out constant prompts to allow notifications or location settings. After finally making a post on instagram the pictures ended up upside down, I can’t even edit them without downloading…

    FrustratedWastes time
  • user·8d9fApp StoreApp Store GB/Social media scheduling·09 Dec 2015·Complaintsource ↗

    Hootsuite - Social Media Tools — Schedule doesn't work I downloaded this to schedule posts to Twitter and Facebook. What a waste of time. First thing I did as schedule a post to publish onto Twitter and Facebook four hours into the future. The app immediately published the post. The app doesn't do what it's made to do…

    Doesn't workWastes time
  • user·e86eGoogle PlayGoogle Play US/Social media scheduling·28 Feb 2020·Complaintsource ↗

    Hootsuite - Social Media Tools The customer service is terrible. They clearly cannot figure out that there is A BUG in the app. I HAVE been able to use the app BEFORE to upload pictures. Now it's telling me that it's failing to upload everything and WILL NOT allow me to edit any of my photos. And NO I WILL NOT use the…

    Strong complaint
18 more evidence rowsSign in — it's free
2

Market and score

Products already there, how the score moved, and what it is made of

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Why did it move?

Score 29.1 → 29.2 · 08 Nov 2026, 23:00 → 00:15 UTC

Score attributionSign in — it's free
How the score was measured
38 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected23 → 42
Distinct communities0 → 0
Distinct sources0 → 0
Adjacent categories0 → 0
Regions / languages0 → 0
Competition
Existing products5 → 50
New entrants (90d)0 → 0
Funded players0 → 0
Market maturity5.2 → 52
Incumbent activity0 → 0
Monetization
Stated willingness to pay0 → 0
Existing paid products4 → 45
Pricing complaints0 → 0
Business context0 → 0
Momentum
Period-over-period growth0 → 40
Latest period growth0 → 43
Sustained trend0 → 43
Acceleration0 → 50
Pain
Complaint intensity0 → 0
Complaint frequency0 → 0
Negative sentiment0 → 0
Willingness to switch0 → 0
Urgency0 → 0
Willingness to pay0 → 0
Repeat complaints0 → 0
Demand
Mention volume0 → 0
Explicit requests0 → 0
Distinct people0 → 0
Questions asked0 → 0
Alternative searches0 → 0
Feature requests0 → 0
Evidence
Evidence volume23 → 39
Source diversity2 → 55
Extraction confidence34.9 → 35
Source credibility71.9 → 72
Duplicate rate0 → 100
Freshness252.1 → 0
Cluster cohesion96.1 → 96

Questions about this idea

Is Unusable Social Media Management App a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
23 different people described it independently, in 23 mentions, the earliest from 23 Aug 2014 and the most recent from 06 Mar 2026. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Status: quiet — no new posts in the last 60 days. 0 people raised it in the last 30 days and 0 in the 30 days before; the status compares its share of everything collected from the same source, so collecting more or less cannot create a trend.

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Written by readers, except comments marked Team, which are ours. Not part of the evidence above and not counted in any score.

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  • Opportunity MarketTeam

    Hootsuite seems to be causing a lot of headaches, especially when posts fail to upload or end up upside down. We've heard from 12 people who are frustrated with the glitches and lack of reliable scheduling. If you've switched to another social media management tool, did it handle scheduling and posting better for you?