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Billing & Invoicing opportunities·tracked since 09 Oct 2026·evidence from 13 Aug 2025·scored 58m ago

Invoice2go: Rising costs and declining app quality

Users are frustrated with the app due to significant price increases and a lack of value for the cost, leading many to consider switching to alternatives. Additionally, frequent updates require users to relearn the app, causing further dissatisfaction and wasted time.

8 different people have complained about this since 13 Aug 2025, most recently on 13 Aug 2025.

  • user·7d04· App Store· 27 Jul 2019original ↗
    “Every update forces you to re learn everything, which is a painfully waste of time.”
  • user·22c1· App Store· 14 Jan 2019original ↗
    “Wouldn’t recommend this app to expensive for what you get.”
  • user·9517· App Store· 10 Jan 2019original ↗
    “When I went to upgrade I realised that in reality to the package wasn’t the same and I was paying for only 400 invoices, were I had previously unlimited invoices and to have unlimited I’d have to go for an even more…”
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8 people in 8 posts across 1 source · demand low, pain low, competition low

Pain pointStableEvidence: low
Index score
28.3
ahead of 69% of the rest of this market
0.0%signals / 7d
Demand
0.0low
Momentum
42.8moderate
Pain
0.0low
Competition
26.3low
lower is better
Monetization
11.6low
Market size
10.5low
Evidence
47.2moderate

The pain

shares of 8 quoted posts

What goes wrong, and for whom

Who
8 people using Invoice2go: Easy Invoice Maker
What goes wrong
  • Wastes time13% of posts
How bad
63% of posts are complaints
Since
13 Aug 2025 → 13 Aug 2025

Is this a startup idea?

Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.

Complaints are about
Invoice2go: Easy Invoice Maker
Looking for something else
13% want an alternative · 25% ask the provider for a feature
What the numbers say
Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
Build a prototype from thisA landing page written from these 8 complaints by 8 people.50 credits · sign in →
1

The pain — what people say

Their asks, who is writing, and the posts themselves

What people were doing

Every post behind this page, by what its author was doing — and when each one was written

8posts
  • Complaint563%
  • Looking for an alternative113%
  • Request225%
21 Dec 20188 posts13 Aug 2025

Sources

8 signals · 1 sources

App Store8
Only public content is collected, author names are stored as one-way hashes, and every excerpt links back to its original post.

Evidence

Raw public posts behind this opportunity — click through to the original. 1 post was held back as off-topic; all 8 still count toward the score.

  • user·7d04App StoreApp Store AU/Accounting & invoicing·27 Jul 2019·Complaintsource ↗

    …. The new “cloud” based system is painfully slow and confusing. Every update forces you to re learn everything, which is a painfully waste of time. To summarise: -Poor customer service. -expensive. -slow and unreliable software. -confusing updates

    Wastes time
  • user·22c1App StoreApp Store GB/Accounting & invoicing·14 Jan 2019·Requestsource ↗

    …to be honest the layout etc is almost the same so very easy to use. Wouldn’t recommend this app to expensive for what you get.

  • user·9517App StoreApp Store GB/Accounting & invoicing·10 Jan 2019·Complaintsource ↗

    …I was happy with as I believed I would have same package and befits. When I went to upgrade I realised that in reality to the package wasn’t the same and I was paying for only 400 invoices, were I had previously unlimited invoices and to have unlimited I’d have to go for an even more expensive subscription making it…

  • user·0d6bApp StoreApp Store GB/Accounting & invoicing·21 Dec 2018·Looking for an alternativesource ↗

    Invoice2go: Easy Invoice Maker — Big price jump Been with invoice to go for a few years now recommend a few ppl was happy with the price last year but the price jump this year has gone right up il be looking for a new invoice app due the increase in price not happy invoice 2go not a great way to keep customers shame…

    Looking for a tool
  • user·2cedApp StoreApp Store AU/Accounting & invoicing·03 Jun 2019·Complaintsource ↗

    …go to on numerous occasions for help. All I received was an apology. I lost two full days having to recreate everything lost. Next,and this is the most disappointing point... The price to upgrade has absolutely skyrocketed. I’m a small contractor that would send 20-30 invoices annually. The individual cost now for…

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Market and score

Products already there, how the score moved, and what it is made of

Opportunity history

Every score change is stored as a snapshot — click a sub-score to overlay it

Not enough history yet

Why did it move?

Needs at least two snapshots

No movement recorded yet

A second snapshot is needed to explain a change.

How the score was measured
36 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100
Show ↓
Market size
Distinct people affected8 → 29
Distinct communities0 → 0
Distinct sources0 → 0
Adjacent categories0 → 0
Regions / languages0 → 0
Competition
Existing products5 → 50
New entrants (90d)0 → 0
Funded players0 → 0
Momentum
Period-over-period growth0 → 40
Latest period growth0 → 43
Sustained trend0 → 43
Acceleration0 → 50
Monetization
Stated willingness to pay0 → 0
Existing paid products5 → 50
Pricing complaints0 → 0
Business context0 → 0
Pain
Complaint intensity0 → 0
Negative sentiment0 → 0
Complaint frequency0 → 0
Willingness to switch0 → 0
Urgency0 → 0
Willingness to pay0 → 0
Repeat complaints0 → 0
Evidence
Evidence volume8 → 27
Source diversity1 → 35
Source credibility72 → 72
Extraction confidence41.9 → 42
Duplicate rate0 → 100
Freshness422.1 → 0
Cluster cohesion94.8 → 95
Demand
Mention volume0 → 0
Explicit requests0 → 0
Distinct people0 → 0
Questions asked0 → 0
Alternative searches0 → 0
Feature requests0 → 0

Questions about this idea

Is Rising costs and declining app quality a startup idea?
Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
How many people have this problem?
8 different people described it independently, in 8 mentions, the earliest from 13 Aug 2025 and the most recent from 13 Aug 2025. The quotes, with dates and links to the originals, are in the Evidence section.
Is this problem getting worse?
Current status: stable — mentioned at a steady rate. Momentum is 43/100, measured as how often it is mentioned recently compared with before.

Adjacent opportunities

Nearest neighbours by embedding similarity

Have you run into this?

Written by readers, except comments marked Team, which are ours. Not part of the evidence above and not counted in any score.

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