Difficulty Modifying Templates on Mobile Devices
Modifying templates and managing contacts on mobile devices is highly challenging due to frequent app freezes and limited functionality. Users find it nearly impossible to effectively perform these tasks without access to a PC.
3 different people have complained about this since 27 Jan 2019, most recently on 15 Sept 2026.
“Another problem I have is that it freezes up when I'm editing and then when I go to press DONE, the screen freezes and I have to close the app.”
“Also, when I try to add a link to a text, the app freezes with an overlay, I have to close and restart the app several times even with a phone that has 6GB of RAM.”
“In the process you are stuck with a long list of contacts which you have scroll through to get particular contacts.”
3 people in 5 posts across 1 source · demand low, pain moderate, competition moderate
The pain
shares of 5 quoted postsWhat goes wrong, and for whom
- Who
- 3 people using Mailchimp Email Marketing
- What goes wrong
- Not classified into a failure type — read the posts below.
- How bad
- 60% of posts are complaints · pain score moderate (43/100)
- Since
- 27 Jan 2019 → 15 Sept 2026
Is this a startup idea?
Not directly. These are complaints about a product or service people already use — the fix belongs first to that provider.
- Complaints are about
- Mailchimp Email Marketing
- Looking for something else
- 0% want an alternative · 40% ask the provider for a feature
- What the numbers say
- Almost nobody is looking for a different product — people want this provider to fix it, not a new option.
The pain — what people say
Their asks, who is writing, and the posts themselves
What people were doing
Every post behind this page, by what its author was doing — and when each one was written
- Complaint360%
- Request240%
Sources
5 signals · 1 sources
Evidence
Raw public posts behind this opportunity — click through to the original
…only about half an inch wide and I have to scroll carefully to edit. Another problem I have is that it freezes up when I'm editing and then when I go to press DONE, the screen freezes and I have to close the app.
…t be typed on, and I can't see the rest of the text I'm working with. Also, when I try to add a link to a text, the app freezes with an overlay, I have to close and restart the app several times even with a phone that has 6GB of RAM.
…ties. When you get to the contacts list, you can't sort them by tags. In the process you are stuck with a long list of contacts which you have scroll through to get particular contacts. On the desktop version, it's not easy to find the option of editing a contact. Tags cannot be created on the fly.
…on the Mailchimp website... which is also very difficult to navigate! You really need access to a PC...it is near impossible to modify templates via mobile. Not possible to write emails at all via the app. Not for me anyway. All was not lost, I did manage to create a Welcome Email and also created a signup link. No…
…mp Email Marketing Editing photos is rather difficult in the emails. it's easier on the app than on the website on the phone, but both are clunky and more limited than working on a desktop.
Market and score
Products already there, how the score moved, and what it is made of
Opportunity history
Every score change is stored as a snapshot — click a sub-score to overlay it
Why did it move?
Score 40.8 → 37.1 · 25 Sept 2026, 00:00 → 01:15 UTC
How the score was measured38 measured values behind the seven sub-scores · each shows the value, then the points it earned out of 100Show ↓Hide ↑
Questions about this idea
- Is Difficulty Modifying Templates on Mobile Devices a startup idea?
- Not directly. These are complaints about a product or service people already use, and the fix belongs first to that provider. The page shows what is frustrating users and how badly — not an open market to start a company in.
- How many people have this problem?
- 3 different people described it independently, in 5 mentions, the earliest from 27 Jan 2019 and the most recent from 15 Sept 2026. The quotes, with dates and links to the originals, are in the Evidence section.
- Is this problem getting worse?
- Current status: stable — mentioned at a steady rate. Momentum is 51/100, measured as how often it is mentioned recently compared with before.
Adjacent opportunities
Nearest neighbours by embedding similarity
Discussion
Written by readers. Not part of the evidence above and not counted in any score.
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